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Email marketing occurs when a company sends a commercial message to a group of people by use of electronic email. Most commonly through advertisements, requests for business, or sales or donation solicitation, any email communication is considered email marketing if it helps to build customer loyalty, trust in a product or company or brand recognition. Email marketing is an efficient way to stay connected with your clients while also promoting your business. With email marketing, you can easily and quickly reach target markets without the need for large quantities of print space, television or radio time or high production costs.
With the help of email marketing software, email marketing is an effective way to not only reach your target markets but also to stay connected with your purchasing base. Through efficient use of email marketing, you can retain current clients while also targeting new markets. You can easily monitor how effective a marketing campaign is, and see that your return on investment is substantially higher than with other, more traditional, marketing campaigns. Let the internet help guide your customers to you again and again with an effective email marketing campaign.
SMS is highly effective for reaching out to customers. SMS messages are likely to be opened within just five minutes of being received. This makes SMS great for appointment reminders, limited time contests and coupon promotions. With dynamic fields, you can personalize your SMS based on your contacts' activities, interests and personal information. You can send up to three multi-part messages and insert a link to a landing page to show your offers.
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